by Josh Schroeder
Certified Six Sigma Black Belt
What’s in a name? I’m always fascinated how a company, a team or a band gets their name. Sometimes it’s as simple as the last name of the founder or the initials of two partners but often there is a story behind what’s in a name.
The Company 3M got its start in 1902 as the Minnesota Mining and Manufacturing Company making sand paper. Later as they continued to grow they shortened the name to 3M and introduced other products like Scotch tape and the famous Post-It notes.
Apple Computers was born out of inspiration while Steve Jobs worked on an Oregon apple farm in 1976. He was also a Beatles fan and admired their record label Apple Records. Later the “computers” portion of their name was dropped as they successfully ventured into the world of consumer electronics.
In baseball the Dodger were originally called the Brooklyn Trolley Dodgers in reference to 19th century Brooklyn where the streets were filled with trolleys and the pedestrians scurried out of their way. It was later shortened to just the Brooklyn Dodgers.
When the Cincinnati Reds were formed in 1869, they were the Red Stockings, later shortened to the Reds until the early 50’s when McCarthyism was rampant and no one wanted to be called a “Red”. They made another official name change to the Redlegs and when the patriotic panic died down they quietly switched back to being the Reds.
The New York Yankees were originally called the Highlanders and the Hill-Toppers (because their park was located at the highest point in the city). Sportswriters complained about the difficulty of squeezing the long team name into headlines. In 1909, a newsman arbitrarily called them Yankees, patriotic slang for “Americans” around World War I and the name stuck ever since.
Here at Beckwood there is also a story about how we got our name. Most people understand that the “Beck” is short for “Becker”, after our late founder Charlie Becker. But many are puzzled by the “wood” part of our name when our primary customers are in the metal forming business.
In 1976 Beckwood was formed as a fireplace insert and door manufacturer. The “wood” portion of the name was in reference to the “wood” burning fireplaces.
One part of the manufacturing process required the use of hydraulic presses. Charlie, being the entrepreneur and frugal minded business man that he was decided to build his own presses for internal use. This would prove to be a wise decision because in 1996, the opportunity to sell hydraulic presses commercially presented itself. Then as the fireplace business dwindled due to low cost offshore mass production, those lines were phased out and full attention was paid to hydraulic press manufacturing in 2001.
The Beckwood name while known to the wood burning fireplace industry as a strong, quality driven manufacturer has become just as prevalent in the hydraulic press industry today. What’s in a name? Well for Beckwood, while the name and logo maybe a little strange in the metals industry, the name pays homage to our beginnings and our founder whom without, we would not exist.
by Michael Riehn
What is a PC HMI Control system and how does it compare to a Panelview HMI?
Panelview HMI with Productivity Package and job storage
This system includes a touchscreen operator interface with job storage and recipe handling. All cycle parameters are programmed and saved for recall, significantly reducing operator set up time. Additional features are available, see below. System is programmed for application specific requirements to suit user needs.
Common adjustable features include:
Other Features may include but are not limited to adjustable:
PC HMI with Productivity Package and job storage
A PC based system includes all of the features of the Panelview with the following additional attributes:
Additional options may include:
Your army is lost, your navy destroyed and you are now a captive in an enemy camp, the war is over and you are defeated. As you lay in your chamber, starving, cold and bloody you ponder of what the next day will bring and then you think back to what went wrong.
Each battle you focused on like a laser, counting the tasks that led to each victory, strategies that made you seem undefeatable. The battles, while never easy, were never a problem either. You took the enemy down each and every time but this time it was different.
Your mind races back to the moment you knew you were in trouble. It seemed like the enemy came out of nowhere, swarms of troops from every direction, bullets, bombs and missiles strategically hit you on all fronts. But how, you had complete focus on the battle and thought you knew the enemy well.
The problem is the enemy changed. While you were focused on the battles they assembled in mass, hidden on the battlefield until they came at you with ferocity you were not prepared for and overran your defenses. You failed to see the entire battlefield through the heat of battle.
Business can be a lot like war. We focus on the heat of battle, battling to maintain our lead times, making good parts and keeping the customer happy. Yet we sometimes fail to see the “battlefield” and the opportunities that are headed our way. Soon the orders come in and we are not prepared for the volume. The lead time slips, the quality suffers and the customer becomes unhappy.
The economy appears to be recovering and the uptick of demand is starting. It’s a buyer’s market because everyone is hungry for business and because everyone put purchases on hold, they need it as quickly as you can get it to them. If you are not prepared you will be overran with the demand and will not be able to satisfy the customer.
As an OEM of hydraulic presses and equipment we see the battlefield and know the influx of capital purchases is upon us. Our customers that see the battlefield as well are ordering now to be prepared for their customers. Will you be ready to deliver a “shock and awe” campaign for your customers and blow their socks off or will you be overran, left cold and bloody, pondering what went wrong?